
About
I study the future of food — and build the concepts that make it tangible.
The Future Market is the name I work under for my speaking and foresight consulting on the future of food. I use scenario planning to explore how food production and consumption could evolve across 5- to 50-year timeframes, and I design speculative products, immersive installations, and strategic frameworks that help organizations see around corners.
Before this, I co-founded Alpha Food Labs, a mission-driven food innovation consultancy. Earlier in my career, I worked on the Innovation and New Ventures team at Chobani. Before that, in the early 2000s, I was at Amex Labs, the digital innovation team at American Express, where I built pilots for the future of the company alongside the rise of smartphones and social media. I've worked with Danone, Mars, Givaudan, Campbell's, Compass, the Culinary Institute of America, Simple Mills, Banza, King Arthur Flour, Beef+Lamb New Zealand, and the Ellen MacArthur Foundation, applying futures thinking to real business challenges.
I studied business at the University of Michigan and design at Parsons School of Design. I'm the grandson and son of Chinese American restaurant owners, which is probably where all of this started.
I live in Metro Detroit, Michigan.
Role
Food Futurist & Innovation Strategist
Practice
The Future Market
Author
Mise: On the Future of Food
Previously
Amex Labs, Chobani, Alpha Food Labs
Based in
Metro Detroit, MI
Work With Me
Concept cars for food.
The auto industry institutionalized future-thinking by building concept cars — visions unconstrained by production realities that pushed the whole industry forward. I do the same thing for food.
I create speculative products, immersive experiences, and strategic frameworks that help food companies see around corners. Whether that's a 10-year scenario plan or a keynote that reframes how your team thinks about innovation.
Better innovation in food today starts with more ambitious thinking about tomorrow.
Services
Scenario Planning
I build detailed, plausible futures for your category — 5 to 50 years out — so you can stress-test strategy against what's actually coming, not what's comfortable to assume.
Innovation Strategy
I help food companies identify the signals that matter, cut the noise, and develop innovation roadmaps grounded in where consumers and systems are actually heading.
Speaking
Keynotes on the future of food, new approaches to innovation, and how shifts in technology, policy, and culture are reshaping what we eat. Conferences, corporate events, and private sessions.
Workshops
Hands-on sessions that help your team think further, faster. We work through futures frameworks, build scenarios together, and walk away with a shared language for what's next.
What the work looks like
Artifacts from Mise, my annual book of food futures, and my client scenario decks — the speculative products, ads, and worlds I build so the future is something you can react to.

Mise: On the Future of Food
My annual book of food scenarios, designed like a magazine from the future.
My process
Signals
The forces driving change in food. I scan society, technology, the economy, the environment, and politics for what will reshape how we eat.
Scenarios
What the future could look like for your category. I turn the signals into vivid, plausible scenarios you can plan against.
Action
Tying those ambitious future visions back to what you do today. Through workshops and action planning, we turn the scenarios into concrete moves you can make this year: the opportunities to capture and the problems to solve first.
Select clients & partners
Selected Writing
View all on Substack →Soy Sauce in the Baby Bottle
Dashi, blue foods, and the power of umami to make sustainability a selfish choice.
What Andy Warhol Taught Me About Food Innovation
And it has almost nothing to do with Campbell’s soup.
We Can’t Save the Soil With Dinner Alone
Food, fashion, and beauty all come from soil. We need them to talk more.
Make It Possible
What modern life makes hard about choosing better food
Economic Law is Not Natural Law
We wrote the rules of profit. We can rewrite them.
A New Blueprint for Big Food
Stop fighting the profit motive. Redirect it.
Sample Keynotes
I help a room see the future of food before it arrives.
I speak on where food is headed and what's driving it there: AI in the kitchen, regenerative agriculture, GLP-1 drugs, the slow rewiring of how we cook and what we call healthy. I take the signals most rooms scroll past, follow them a decade out, and bring the story back to what it means for your business.
The best talks send a room out thinking bigger, with sharper questions and a clearer sense of what to do next. I've keynoted Menus of Change, Google Food Lab, and EvokeAg, plus corporate offsites and private dinners, for audiences from a single board to a hall of a thousand. Formats range from main-stage keynotes to executive sessions and hands-on workshops, each built for the room.
The Future of Food Is Not a Spectator Sport
Menus of Change 2026
Delicious Because It's Sustainable
Menus of Change 2026
Humans Cook Here
Menus of Change 2026
The Perfect Sandwich
Google Food Lab, Cambridge · 2025
Algorithmic Appetites
Google Food Lab, Chicago · 2024
EvokeAg Conference
Melbourne, Australia · 2020
Books

Mise: On the Future of Food
Published in 2024. Four future scenarios spanning 2033 to 2067, each one a fully realized vision of how we might grow, distribute, cook, and eat. Part speculative fiction, part strategic foresight, part cookbook.
This is the book I wrote to make the future of food something you could hold, read, and taste.
Get the bookPodcast
The Tomorrow Today Show
Conversations about the forces reshaping how we eat, live, and think about the future. Each episode pulls a single thread — a technology, a policy, a cultural shift — and follows it forward.
Listen on Apple PodcastsStudioFeast
The supper club where I started exploring what we eat next.

It started in 2008, when five of New York's secret supper clubs packed 165 people into a bi-level loft near the Empire State Building for a 12-course dinner. You found the door by walking into a bar on 35th Street, finding the guy learning how to cook everything, and asking him for a map. That was us.
I built it at night. By day I worked at Amex Labs, American Express's innovation team, prototyping where the company was headed. Even then I was exploring the future on two clocks, the way I still do.
For the next decade we cooked wherever an idea pointed. A six-course lunch on a moving L train. The Doppelganger Dinner, seven courses where the omnivore and vegetarian plates were built to look identical down the line. A year-end Last Meal run out of my own apartment in Crown Heights, where a Chicago hot dog came back as beef tartare and cured egg yolk got microplaned over caviar into a pile of yolk snow. The Illegal Eater filmed us. NBC's 1st Look came to my kitchen to cook baby eels, sous-vide beef heart, and cricket-flour cookies on camera. Our short film, I Am What I Eat, won Best Short and Best "Made in NYC" at the Food Film Festival.
Around 2015 the menus started pointing forward instead of inward. The Future of Protein, at the Museum of Food and Drink, was a five-course meal that walked guests from the wild proteins of 1850 to engineered protein in 2065, with insects somewhere in the middle. I billed it as the first dinner of a new project called The Future Market. The supper club had turned into a foresight practice. I have been running that practice ever since.
The Last Meal
StudioFeast
The Future of Protein
StudioFeast
Vibecoding
I also teach food people to build their own software.
Outside of client work, I run Vibecoding for Food: a free guide for restaurant operators, CPG founders, and farmers who want the tools the big players have — built in plain English, no code, no subscriptions.
Four working prototypes, a fifteen-minute setup guide, a hundred ready-to-paste prompts, and a security check for whatever you build.
Explore Vibecoding for FoodContact
Let's talk about what comes next.
Speaking engagements, foresight projects, strategic collaborations — or just a good conversation about the future of food.
Past work with Danone, Mars, Givaudan, Campbell's, Compass, the Culinary Institute of America, Simple Mills, Banza, King Arthur Flour, Beef+Lamb New Zealand, and the Ellen MacArthur Foundation.





